Last fall, Mohawk tested their SmartStrand carpet against a 2,800 pound Rhinoceros named Ricko at the Birmingham Alabama Zoo. They installed SmartStrand carpet in Ricko's cage and let him do his thing for two weeks. You can only imagine what he could do to it. At the conclusion of the two weeks, they had the carpet cleaned and the SmartStrand carpet stood up to Ricko the Rhino's challenge and came clean.
Here at Home Plus, we kept up with the challenge and even received pieces of the carpet. It was impressive, but my skeptical nature makes me want to put SmartStrand to a more relevant test against real household stains. With our Home Products show coming up soon, I decided to incorporate it into our display booth out there. I'm thinking challenge, fight, throwdown so what better way than a boxing ring. We built a 10'x10' scaled down boxing ring and we will set it up at Maude Cobb Convention Center for the ETBA Home Products show starting on February 12th. We'll invite people to help us trash this piece of carpet with the stuff that really happens to carpet. No Rhino waste, but mustard, red wine, red Kool-Aide, grape juice, snack crackers, and bleach. Those are the real enemies of carpet. If SmartStrand to stand up to these stains, it will hold up in anyone's home. I will post updates as they happen
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